Magento Go has now been launched, and we think this SAAS platform for Magento will be a bit of a game changer.
Until recently, Magento installations have really been for online retailers who are at the 'next step', not the 'first step'. We get quite a few project enquiries and to be honest up until now the ones that are tight on cash with a small budget we tend to piont towards platforms like BigCommerce (which are hosted services, easy to set up with a good feature set).
Now though, Magento Go provides a similar hosted offering to get those people looking for a first website off the ground easily.
And to keep developers happy, a full API is made available, making it easy for us to migrate customers to a localised Magento installation (which has it's own advantages for growth).
Want to check it out? Visit www.magentocommerce.com/go.